Strategy & direction
Monthly content themes, coordinated calendars and practical creative briefs that connect your brand priorities to what your audience sees.
Independent creative & communications partnerStrategy. Storytelling. Connection.
Good stories.
Great connections.
Thoughtful strategy. Compelling content. A consistent presence. Helping your brand turn everyday communication into meaningful connection.
A fresh perspective for your brand.Creative directionSocial media managementBrand storytellingContent & copywriting
01 / The creative partnershipMore than content.
More than content.
A connected brand.
Content & storytelling
Captions, social copy, visual content and short-form video adapted from your existing assets. With Premium, extend your story through LinkedIn, Substack and email.
Publishing & community
Approved content, published consistently. Thoughtful Instagram and Facebook community engagement within agreed working hours.
Insights & optimisation
Clear monthly reporting and recommendations to improve your content, strengthen product visibility and guide your next creative decisions.
02 / How we workIntentional from
Intentional from
the very beginning.
A remote-first partnership with a clear rhythm: agree the priorities, shape the story, publish with purpose, and learn from the response.
Find the focus.
Confirm your monthly priorities, deliverables and deadlines.
Shape the story.
Build the calendar, develop copy and adapt available brand assets.
Show up consistently.
Publish approved content and engage with your community.
Keep moving forward.
Review performance and turn insights into the next month’s direction.
03 / Monthly partnershipsYour next chapter.
Your next chapter.
Your level of support.
Essential
R18,000 / month
Instagram · Facebook · Pinterest
Practical support for a polished presence and stronger product discovery.
- Up to 16 posts / reelsInstagram & Facebook
- 12 stories + 10 pinsMonthly allocations
- 2 creative brief draftsPlus one monthly content calendar
- 7 hours / weekCommunity management
- Monthly performance summaryUp to 4 planning & review meetings
Growth
R25,000 / month
Instagram · Facebook · Pinterest · YouTube Shorts
A connected content approach with short-form video to grow your visibility.
- Up to 20 posts / reelsInstagram & Facebook
- 16 stories + 12 pinsAnd up to 10 YouTube Shorts
- 4 creative brief draftsPlus one monthly content calendar
- 14 hours / weekCommunity management
- Monthly performance reportUp to 8 planning & review meetings
Premium
R30,000 / month
Instagram · Facebook · Pinterest · YouTube Shorts · LinkedIn · Substack · Email copywriting
Creative direction and deeper storytelling across your brand’s channels.
- Content volumes agreed in strategyCalendar for each platform
- 4 email newslettersMonthly copywriting
- 8 creative brief draftsIntegrated creative direction
- 21 hours / weekCommunity management
- Detailed reporting per platformMonthly optimisation reviews
| Deliverable | Essential | Growth | Premium |
|---|---|---|---|
| Posts / reels | Up to 16 | Up to 20 | As agreed |
| Stories | Up to 12 | Up to 16 | As agreed |
| Pinterest pins | Up to 10 | Up to 12 | As agreed |
| YouTube Shorts | — | Up to 10 | As agreed |
| LinkedIn / Substack | — | — | As agreed |
| Email copywriting | — | — | 4 newsletters |
| Brief drafts | Up to 2 | Up to 4 | Up to 8 |
| Planning meetings | Up to 4 | Up to 8 | Within agreed scope |
All fees in South African Rand. VAT is added only if applicable. Content is created using available brand assets.
04 / Meet your creative partnerClear thinking.
Clear thinking.
Creative instinct.
I’m Rendani Msipa, an independent creative and communications partner. I bring together strategy, storytelling and the day-to-day coordination that helps a brand communicate with clarity.
My approach connects your visual identity, products and audience across the platforms that matter. The goal is a consistent brand presence that supports engagement, product visibility and lasting business value.
Rendani Msipa
Creative & communications partner05 / The practical detailsA little clarity
A little clarity
before we begin.
What does every package include?
Content planning, captions and social copy, scheduling and publishing approved content, creative asset coordination, community management, and performance reporting at the selected level. Instagram, Facebook and Pinterest form the foundation of every package.
What is scoped separately?
Influencer collaborations and PR gifting; shoot planning, production and on-site management; campaign or product launch coordination; paid advertising and media buying; supplier fees; events and activations; website development or extensive management; customer service for orders, refunds, deliveries and stock; extra content; and travel or accommodation outside the agreed working area.
Original photography, videography, extensive video editing and additional design production are quoted separately.
How does the working arrangement work?
Remote-first, with attendance at agreed meetings where required. Priorities and deadlines are confirmed in advance. Community engagement and communication take place during agreed working hours; retainers do not include full-time availability, after-hours monitoring or exclusive employment.
What are the agreement and payment terms?
Monthly billing, payable within 7 days of invoice. The initial agreement runs for 3 months and is renewable by mutual agreement. Either party may give 30 days’ written notice.
Let’s build your next chapterMake your brand
Make your brand
mean something.
Tell us about your brand and what you have in mind. Send an enquiry to info@genecollective.co.za.